Quantitative research is about asking people for their opinions in a structured way so that hard facts and statistics can be produced to guide the decision-making process.
To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
Quantitative research collects numerical data in order to explain, predict and or control phenomena of interest.
- Face-to-face interviews (F2F)
- Telephone interviews
- In-store and off-store interviews
- Central-location interviews