Quantitative research is about asking people for their opinions in a structured way so that hard facts and statistics can be produced to guide the decision-making process.

To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.


Quantitative research collects numerical data in order to explain, predict and or control phenomena of interest.


Quantitative methods:

  • Face-to-face interviews (F2F) 
  • Telephone interviews 
  • In-store and off-store interviews
  • Central-location interviews
  • Online