Mystery Shopping survey means observing and measuring quality of service or compliance with company’s policies and regulation, or gathering specific information about products and services.

The mystery shopper is a well-trained researcher with hidden identity behaving as a consumer in need for a product or service.

Within this context, s/he has to perform specific tasks like purchase of a product, asking questions or support, etc. and then complete a detailed report on the specific experience.

Mystery Shopping is very useful type of research for retail network on various sectors such as telecommunication, bank, supermarkets, retail and other sector.

Similarly, Mystery Calling survey means measuring quality of service or compliance with company’s policies and regulation, or gathering specific information about products and services among customer cared / call centers.