Mystery Shopping survey means observing and measuring quality of service or compliance with company’s policies and regulation, or gathering specific information about products and services. The mystery shopper is a well-trained researcher with hidden identity behaving as a consumer in need for a product or service. Within this context, s/he has to perform specific tasks like purchase of a product, asking questions or support, etc. and then complete a detailed report on the specific experience.
Mystery Shopping is very useful type of research for retail network on various sectors such as telecommunication, bank, supermarkets, apparel, etc.