Quantitative research is about asking people for their opinions in a structured way so that hard facts and statistics can be produced to guide the decision-making process. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.

Quantitative research collects numerical data in order to explain, predict and or control phenomena of interest.

Quantitative methods: face-to-face interviews, telephone interviews, in-store and off-store interviews, online, etc.